Privacy Policy Best Practice for A2P 10DLC Brand
In recent years, significant changes have been introduced to A2P (Application-to-Person) 10DLC (10 Digit Long Code) messaging, particularly in the United States. These changes are primarily driven by the new requirements and regulations implemented by The Campaign Registry (TCR). Understanding these changes is crucial for brands and businesses engaging in A2P 10DLC messaging. ActionTexts is here to help!
The Basics of 10DLC and A2P
In the ever-changing landscape of communications, cutting through the clutter to reach people is not an easy task. Understanding the options and terms of today’s communication can be overwhelming.
As traditional methods like email and phone calls evolve, SMS messaging has emerged as a powerful tool for direct and real-time engagement. Two key concepts at the forefront of this SMS revolution are 10DLC (10-Digit Long Code) and A2P (Application-to-Person) messaging. Understanding these terms and their significance can unlock a world of possibilities for businesses seeking to enhance customer communication, marketing strategies, and customer support.
Let’s take a look at the ABCs of 10DLC and A2P to get a better understanding of how to best use these powerful tools.
P2P vs A2P Text Messaging
P2P (Person-to-Person) messaging and A2P (Application-to-Person) messaging are two separate forms of text messaging that serve different purposes and require different approval processes.
Cost-effectiveness is a crucial aspect to consider when implementing A2P messaging solutions. Businesses can save significant amounts of money by leveraging A2P text messaging for their marketing campaigns, appointment reminders, and transactional messages. Compared to traditional advertising channels or manual outreach methods, A2P messaging offers a more cost-efficient way to reach a large audience simultaneously.