The Basics of 10DLC and A2P

In the ever-changing landscape of communications, cutting through the clutter to reach people is not an easy task. Understanding the options and terms of today’s communication can be overwhelming.

As traditional methods like email and phone calls evolve, SMS messaging has emerged as a powerful tool for direct and real-time engagement. Two key concepts at the forefront of this SMS revolution are 10DLC (10-Digit Long Code) and A2P (Application-to-Person) messaging. Understanding these terms and their significance can unlock a world of possibilities for businesses seeking to enhance customer communication, marketing strategies, and customer support.

Let’s take a look at the ABCs of 10DLC and A2P to get a better understanding of how to best use these powerful tools.

Political Campaign Texting and Compliance with The Campaign Registry

Text messaging has revolutionized the political landscape, offering an intimate, immediate, and effective way for candidates to interact with their voter base and solicit campaign donations. The ubiquity of smartphones and the high open rate of text messages, compared to emails and social media, has led to increased donor engagement and campaign funding.

However, with this power comes responsibility. To protect consumers from spam and unauthorized data use, The Campaign Registry was established to help campaigns navigate the regulations set by the FCC and CTIA. Adherence to these guidelines is not just about avoiding penalties or blocked messages; it’s a matter of ethics and respect for potential donors. To maintain credibility and effectively engage voters, it’s vital that political campaigns commit to responsible campaigning and strictly adhere to these guidelines.